APMG Organizational Behavior Management (OBM) Foundation - Including Exam
Research has consistently identified behavior as the root cause behind so many failed change initiatives.
A study by McKinsey reveals that a staggering 70% of organizational change programs fail to meet all their objectives—and no less than 60% of those failed cases identify ‘behavior’ as the root cause.
This means there is a misalignment between organizational objectives and the behaviors exhibited by employees. Whether the focus is on productivity, quality, absenteeism, sales or safety, Organizational Behavior Management (OBM) is the approach that helps organizations unlock its inner potential.
Organizational Behavior Management (OBM) is an evidence-based approach that follows a 7-step protocol to optimize organizational performance.
Our behavior management certification combines the science of Applied Behavior Analysis (ABA) with practical guidance, including a 6-month coaching period so candidates can practice their new techniques.
Updated 30/6/2026
2 courses found
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- Delivery Format: Public Classroom
- Date 16-18 September, 2026 | 9:00 AM to 4:30 PM
- Location: 2-Brussel Center (Koloniënstraat 11) (W. Europe Standard Time)
- Language: English
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- Delivery Format: Virtual Learning
- Date 16-18 September, 2026 | 9:00 AM to 4:30 PM
- Location: Virtual (W. Europe Standard Time)
- Language: English
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